• Government managed initiative.
• Focused all over the state.
• The largest retail channel.
• Very advantageous season for shopping (peak tourism).
• Huge marketing and huge prizes to customer.
• Right time for product placements.
• Extensive media coverage: Concentrated coverage in Print, Visual and FM Radio inside and Outside Kerala. Additional Coverage through digital.
• Advertisement Coverage: Print, Electronics, Digital & Outdoor with identity / logos of sponsors to inform and educate the consumers. Advertisements through big events like Opening Ceremony, Closing Ceremony and Weekly draws.
• Road Shows: Conducts road shows national and international level.
• Creating an additional shopping seasons in Kerala.
• Participation of industries and company producing consumer durables.
• Attractive funds are offered from the project fund.
• Merchant Establishments can develop their own brand value.

Gold Category:
Registration Fee - Rs 20,000/-
Benefits:

• Will be considered as Gold partners of GKSF.
• 300 free coupons.*
• One Certificate.
• 6 door/floor stickers.*
• 2 Hanging banners.*
• Print media will carry the logo / name of the registered ME.
• Arch/Standy *

*subject to change

Silver Category:
Registration Fee - Rs.5, 000/-
Benefits:

• Will be considered as Silver partners of GKSF.
• 50 free coupons.*
• One Certificate.
• 4 door/floor stickers.*
• 1 Hanging banner.*
• Arch/Standy (optional) *

*subject to change

General Category:
Free Registration
Benefits:

• Those shops with less than 100 sq.ft area and turnover less than 2 lakhs/year are eligible for registration under this category.
• Only registration
• No free coupons
• One Certificate

The shops registered under all categories will have the flexibility of distribution of number of coupons against a particular amount of purchase to the consumers. But the decision of shop should be exhibited in a prominent place in their shops.